The fully immersive Avengers Training S.T.A.T.I.O.N. at Melbourne’s Federation Square – 5 month activation.
Develop a customised photo station for guests to have their head shot taken and be inducted as ‘Probationary Agents’. ID badges needed to have a guest’s name, security clearance status, date of issue and unique agent ID number.
How We developed some bespoke technology to enable complete customisation for the client. This was done using our DSLR photo booth and training up AGENT brand ambassadors to assist guests in entering their details.
Results The activation was a huge success, running continuously for approximately five months and generating approximately 18,000 ID Cards. The inclusion of this experiential marketing photo booth activation provided months of positive social media exposure and provided guests with an amazing experience as well as a permanent souvenir.
National Donor Week
Provide a photo opportunity (in brand and completely bespoke) to share on social media which celebrates long term donors during National Donor Week across Australia and increases awareness to encourage blood donations.
How We supplied customised equipment, customised green screens and staff in each capital city across Australia over a 10 day period.
Results For the Melbourne event alone, the Red Cross received 601 social shares, impressions of almost 16,000 and a social reach of over 5,000! Everyone now knows #bloodsaves
OZ Comic-Con Melbourne 2019
Partner with ReedPOP to bring to life 4 kick ass activations and provide a shareable moment for each.
How For this massive task, we utilised a bespoke vertical green screen video booth for the Crawl Movie activation, our branded social circle photo booth with a custom made media wall for the Game of Thrones activation, a branded green screen photo booth with custom designed and produced green screen for the WWE Foxtel activation and a branded social circle GIF booth for the Cure Cancer activation.
Results AMAZING! Insta worthy, shareable organic content being spread across social media and the most fun and engaging experiences a Comic-Con has seen! Not only that but clients scored invaluable marketing data and insights into their target markets and audiences and specifically for the Cure Cancer activation, the money raised and awareness for such an important cause is the best outcome possible.
All Melbourne Symphony Orchestra (MSO) Live in Concert events
The MSO wanted to build their social media profile and heighten the experience for guests that come to events. We were asked to partner with the team at MSO and deliver creative and immersive photo activations at each event to engage audiences and collect meaningful marketing data.
How We gathered a full brief from the team at MSO to understand their requirements, get a feel for their events and come up with engaging ideas for different themed shows. From Harry Potter through to Star Wars, we have something for every type of event. We have utilised our Social Circle photo booths, green screen and even our Social Revolution 360 photo activation. The constant in all activations has been the engagement of guests, the branding and advertising on all equipment and photos and the social media traction after the event.
Results An unexpected surprise for guests at each and every Live in Concert event with the MSO. The sheer joy when guests get to take part in an experience related to their favourite movie is something so unique! Best part – they get an instant take home and share it all over social media to show friends and family. The MSO marketing team also gather marketing data from each event that wouldn’t be possible otherwise.
All the biggest experiential photo marketing ideas developed and brought to life by a team who walks the talk. Brand activation photo booths for wider social experiences, tech developments and tips for rocking the best #powerpose in front of the (photobooth) camera.