Event Spotlight

Brief

Create a fun and engaging experience for a new brand looking to activate at Melbourne Fashion Festival over a 2 week period. Activation to work at night and in a pop up space outdoors. KPI’s to centre around data collection and engagement. Social media traction was a bonus too. 

Our Execution

Working with our creative partners, we set about brainstorming ideas. The client had a firm idea of how the event space would look and wanted an activity to keep people engaged whilst in the space but also draw people in from the event. Enter.. Social 360! What better way to engage with existing and potential new buyers/customers, then to give them their moment on the platform- all the while, drinking the most amazing sparkling water. A simple yet effective experience getting the desired results – lines to get in, user generated content, viral posts and fun… lots of fun!